MICE is the acronym for Meetings, Incentives, Conferences and Exhibitions, where each type of event can be defined as follows:
Meeting: It is a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Meeting planners and other meeting professionals may use the term “meeting” to denote an event booked at a hotel, convention center or any other venue dedicated to such gatherings.
Incentive: A meeting event as part of a programme which is offered to its participants as a reward for previous performance.
Conference: Participatory meeting designed for discussion, fact-finding, problem solving and consultation. A conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.
Exhibition: Events at which products and services are displayed. Like conferences, there is usually a particular category of focus involved.
MICE tourism generally comprehends the development of a well-planned agenda by the coordinators of the event focused on a specific topic, subject or purpose, for example, professional trade organization, a regional interest or a training topic.The MICE business is set to push forward quickly. Meetings, exhibitions, events are basically great working tools and will always be the core of successful businesses. Organizations need to perceive the changing path in which the world is directing business, the changing patterns wich are impacting worldwide economies, and that shall rely on the specialists for an effective planning.
The tourism sector in whatever country is one of the major revenue earners. MICE tourism is an upward potential and it is a major revenue contributor to the tourism industry in different destinations worldwide.
