MICE tourism offers many benefits to its participants; it stimulates the economy, promotes local development, and through this touristic activity, travellers to get to visit the most beautiful places.
MICE travel involves lots of preparation work. They need to provide a full range of travel and conference services for large or small groups, and prepare events of shorter and longer duration to meet different demands from MICE hosts.
Major players in the MICE field include corporate meeting planners and convention departments of hotels, food and beverage managers, private tour operators and transfer companies, professional trade organizations, tourism trade associations and travel-selling professionals.
MICE Tourism helps in destination in many ways as below:
- It directly benefits the entrepreneurs in the tourism sector.
- It boosts the local economy.
- It benefits the chosen city through economic growth and also gives greater touristic prominence to the city.
- Besides the economic growth, the host city will become more recognizable as a travel destination around the world.
- It creates new jobs, such as the professionals hired to host the event.
- It benefits professionals such as taxi drivers, hoteliers, small business owners, and boosts cultural tourism. Travellers visiting the city go to places such as galleries, museums, shows, theatres, etc.
- One of the main reasons that a desitnation should promote the MICE segment is because it helps mitigate the seasonal nature of a destination.
