MICE Tourism is one of the key revenue spinners of travel and tourism economy in modern times. UNWTO recognizes the inherent strength of MICE industry and has been instrumental in identifying and popularizing MICE destinations across the world. As per ICCA rankings, India has improved its position substantially in the recent times, when it hosted 175 meetings in 2017 compared to 143 for the previous year, thus leaping and improving its position by seven positions from 31 in last year.
In the recent years India has emerged as one of the most sought-after MICE destinations. India provides an impressive combination of accommodation and other conference support facilities to hold a successful conference. High-tech facilities matching global standards are offered at conference and meeting venues in India.
Tourism industry has always contributed in shaping the economy of any nation, and MICE tourism is the prolonging element to drive the tourism industry at a greater pace. Talking about India, MICE tourism is continuously growing and increasing with an estimate of 15-20% annual growth in the inbound MICE segment. Also, the Union Government aims at achieving 2% of the global MICE market share by 2025.
What is MICE Tourism?
MICE, in tourism industry stand for 4 words:
Meetings- an occasion when people come together with a purpose
Incentives-Encouragement by companies by rewarding employees
Conferences-a large official meeting usually lasting for days
Exhibitions-collective showcasing of works to public
These four are the pillars of this whole emerging concept. MICE travel, in particular the Incentive niche. Services that are offered and managed in MICE have a wide range yet to list some of them:
- Accommodation
- Transport
- Corporate Training
- Theme Management
- Costume Management
- Technical Support
- Food and Beverage Management etc.
